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Last updated: 2020-06-27

The Adweek Copywriting Handbook 1 Minute Training

Refresh your memory with this free 1-minute micro-course on copywriting based on the most popular book of the domain by Joseph Sugarman.

The Adweek Copywriting Handbook 1 Minute Training
  The Adweek Copywriting Handbook Axioms are listed below, but can you recall them? Take a free 1-minute quiz to make sure.


1. Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.

2. All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

3. The sole purpose of the first sentence in an advertisement is to get you to read the second sentence.

4. Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.

5. Get the reader to say yes and harmonize with your accurate and truthful statements while reading your copy.

6. Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

7. When trying to solve problems, don’t assume constraints that aren’t really there.

8. Keep the copy interesting and the reader interested through the power of curiosity.

9. Never sell a product or service, always sell a concept.

10. The incubation process is the power of your subconscious mind to use all your knowledge and experiences to solve a specific problem, and its efficiency is dictated by time, creative orientation, environment and ego.

11. Copy should be long enough to cause the reader to take the action you request.

12. Every communication should be a personal one, from the writer to the recipient, regardless of the medium used.

13. The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face-to-face.

14. In the editing process, you refine your copy to express exactly what you want to express with the fewest words.

15. Selling a cure is a lot easier than selling a preventive, unless the preventive is perceived as a cure or the curative aspects of the preventive are emphasized.


  Now make sure you remember what you have learned above by taking Free 1-Minute Copywriting Micro-Training Quiz generated from above text.

  QuizRecall can be used to generate training quizzes for purposes of onboarding new employees and developing their knowledge. At the same time, it can also be a tool for individual adaptive self-study as an autodidactic appliance. Get your piece of the future of training at QuizRecall.com.

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Free Adweek Copywriting Handbook Micro-Training Quiz

Author: Vaclav Kosar